Tuesday, November 15, 2011

Versace for H&M Winter 2011

To officially launch it's Versace for H&M collection, Donatella Versace and H&M hosted a fashion show followed by a party at Pier 57, Newyork last Friday night. The event was described as "possibly grander than any fashion show, ever". Donatella served up a greatest hits mix of iconic pieces from the brand's history. The collection represented the very best of Italian high fashion at a price everyone can afford. The event was attended by the likes of Jessica Alba, Blake Lively, Uma Thurman, Chace Craword, Jennifer Hudson and Linda Evangelista, who confessed to having tried on the pieces. Merging runway show, pop-up shop and explosive concert into one evening, the crowd was definitely wowed. With an all star cast featuring the one and only Natasha Poly, Lindsey Wixon and Daphne Groeneveld, plus an electric set by Nicki Minaj and Prince it was a night to remember. 

The colourful and rock and roll collection with a late 80's and early 90's Gianni Versace vibe was well-received, drawing thunderous applause. The models were styled after Donatella Versace's image, stick straight hair, kohl- rimmed eyes and bare skin. Now the rest of the world has to wait until 17th November to load up on the Versace for H&M collection available to buy online.

H&M Ad Campaigns

Backstage: Makeup and Hair

Get the Look: Makeup

Base: Skin was thoroughly prepped with a mixture of Rodin Olio Lusso & Estee Lauder's Daywear Advanced cream with Idealist Even skintone illuminator on top. Skin was kept dually mate with Estee Lauder's Double Wear Stay-in-Place foundation and powder. 

Eyes:  "A black matte smokey eye," Pecheaux confirmed of the full, elongated strokes of MAC eyeshadow in Carbon he swept over the lids, adding a metallic silver pigment, MAC Silver Fog on top from the upper lashline to the crease. Lot's of Black mascara and eyes were done!

Eyebrows: Bleached eyebrows was the look.

Lips: A nude mouth slicked with MAC Studio Sculpt Concealer in NC35 provided an added edge.

Nails: Deep Aubergine nails courtesy of Deborah Lippman's Dark Side of the Moon Lacquer.

"It's Versace today and Versace tomorrow." pecheaux surmised of the result.

Get the Look: Hair

"The last show I did with Gianni Versace we used leather headbands." Hair stylist Orlando Pita explained of the wide pieces of black leather that he used on the models. After adding waist-grazing spin paper straight extensions to every model and razor cutting the ends so they looked "jaggered", Pita lined up the centre of each band near the brow line and, holding the ends in his hands, folded the fabric once behind the ears, then again, ensuring that the top layer lay flat before he tied a knot at the back of the head. 

"It's Versace, so it has to look expensive and rock n roll, but it's H&M too, so I wanted to keep it young and cool."

Runway Looks

 Emma Roberts & Jessica Alba

Blake Lively & Helena Christensen


Love & Peace Xx

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